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Four areas, and most engagements are a combination of them. If what you need sits between two of these, that is normal — say so and we will scope it honestly.
Planning and building websites end to end: information architecture, design direction, implementation, and launch. Built on stacks chosen for what the project needs to do, not for what is fashionable this year.
Independent advice when a project is big enough that the wrong early decision gets expensive. Useful before you commit a budget, choose a vendor, or sign off an architecture.
Running the delivery of a large web build: keeping scope, schedule and the people involved pointing the same direction, and making sure decisions get made rather than deferred.
The part most proposals skip. Sites need updates, monitoring, content changes and someone to call when something breaks at an inconvenient hour.